Transcreation: More than just marketing translations
If you’re a marketing professional, you understand the importance of translating your company’s global message. As you globalize, words may take on new meaning, images may have different implications...
View ArticleGlobal marketing: Writing creatively for foreign markets
It’s your job to write creative content. And whether it is marketing collateral, advertising material or promotional pieces, they have to be witty, interesting and most importantly, effective. Yet when...
View ArticleCreative content localization: Don’t forget the final review
It started with a billboard. Prominently placed in the heavily Hmong-populated metropolitan area of St. Paul, Minnesota, the McDonald’s advertisement spoke to the Hmong inhabitants in their native...
View ArticleGlobal marketing tactics: 3 winning strategies
You’ve worked hard to position your brand in such a way as to convey reliability, credibility and value. Business is booming like a state of the art stereo cranked up at teeth-rattling volume. And now...
View ArticleMultilingual search engine optimization: Taking your global marketing...
Search engine algorithms are shifting and getting more complicated all the time. Your industry itself seems to be in a perpetual state of evolution. In answer to this, you’re already sharpening the...
View ArticleHow color affects your global marketing campaigns
Tell me: What does the color yellow mean to you? Depending on whom you ask, you would probably get one unique answer for each crayon in a coloring box. Especially when you talk to people across...
View ArticleMarketing localization: Are you in danger of global disgrace?
You may remember the recent global news story—and the accompanying barrage of impassioned editorials—discussing IKEA’s unfortunate mistake concerning their localized catalogue for Saudi Arabia. The...
View ArticleWant more hotel bookings? Check in to these 3 global marketing tactics
With the new year comes a chance to explore new global marketing ventures. To throw your doors wide open to accommodate more guests than ever before—and that means new countries, new cultures and newly...
View ArticleEvolving your global company with rebranding? Transcreation is key
Your global company’s brand has an identity that’s all its own. You’ve worked hard to build its presence, but sometimes the winds of change come sweeping over you unexpectedly. Maybe your industry...
View ArticleMultilingual SEO for global marketing: 4 tips for search engine glory
Today we bring you a guest post from Adam Proehl, a founding partner of NordicClick Interactive, a marketing agency based in the Midwestern United States. With more than 14 years of experience in...
View ArticleMarketing localization with infographics: Creating world-ready visual data
Infographics have taken over the world. (At least, it probably seems like it if you’re involved in marketing localization or graphic design. Or if you’ve visited the Internet at all in the last hour.)...
View ArticleIs Africa part of your localization strategy yet?
If you haven’t yet thought to include Africa in your localization strategy, you may want to start thinking about it—and soon. Africa is without a doubt one of the fastest and most powerful emerging...
View ArticleGlobal social media: Do you know what your markets are saying about you?
Social media is becoming increasingly important as a digital megaphone for customers to share their experiences with friends and engage directly with brands. Today, 47 percent of social media users...
View ArticleGlobal marketing campaigns: Is your approach personalized for each locale?
You’ve created the perfect global marketing campaign, and now it’s time to unveil it across your 12 key markets. Great! Time to break out the champagne and watch as the new revenue rolls in. But will...
View ArticlePumped up for website translation: One new client’s lessons
At Sajan, we’ve been fortunate to assist many companies with going global for the first time—which usually involves adapting their websites for multiple markets. As you might expect, there’s quite a...
View ArticleBig brands and marketing localization: Real-world takeaways
It’s the simple, universal truth: Sometimes even with the best of intentions, things don’t go exactly as planned. A brand’s efforts in marketing localization are no exception. This is the case whether...
View ArticleDriving marketing localization success: 4 takeaways from Brand2Global
Much like driving on a busy six-lane highway, executing complex global marketing campaigns can be overwhelming. When trying to meet real-time customer needs, you may feel like you’re barely keeping up...
View ArticleMarketing localization: Is your website trying to tell you something?
Your website is your virtual storefront. It’s your way to communicate to the world who your company is and what it does. Today, over 61 percent of global Internet users research products online before...
View ArticleMarketing localization: Diversifying your approach for cultures around the world
It’s a simple notion: The better you get to know your audiences, the more effective your marketing localization efforts will be. However, as you expand into exciting new territories, this is easier...
View ArticleGlobal marketing isn’t dead: Why marketing localization matters now more than...
“‘Global marketing’ is an outdated term killed off by the Internet.” What? How can this be possible? When we read this article, How the Internet killed ‘global marketing,’ we were taken aback. Wouldn’t...
View Article